few days ago I feel like I'm there but I'm here. Balcony, sun, bikini and fruit juice in the morning in the middle of the city as if in Sampa (yes, an advertisement clight). Strange when Algumas coisa no meu Coração happens and you realize that you can not take the subway to here to take one of these books .
leave a small part in this week movidito-movidito . The bold is mine (how nice it is read in other pens)
Alguns Lança months before the First National Conference on Communication, the book "The dictatorship of the media" (São Paulo, Editora Anita Garibaldi / Red Association, 2009) has many ideas and proposals that will result in the need and the desirability of that evento.Depois make a historical survey on the concentration of media for world interests and values \u200b\u200bof the dominant classes, and their firepower in the hands of a few companies and / or family oligarchies (particular case of Brazil), and many of his interventions always unfavorable to popular causes, the author, Altamiro Borges, and presents a detailed list of proposals for consideration by the Conference:
1) Strengthen public broadcasting;
1) Strengthen public broadcasting;
2) Review the criteria for awards;
3) Revise the criteria of official advertising;
4 ) stimulate (rather than repress) a community broadcasting;
5) Investing in digital inclusion.
6) Define a new regulatory framework for communications, curbing monopolization, the denationalization and securing "public policies that guarantee access the population to technological advances. "
The author points out that the last "boldest initiative in this field [public broadcasting] was in the government of Getulio Vargas to the creation of the National Radio, which had a significant audience." It also emphasizes that the creation of Brazil Communications Company (EBC), "which manages the TV Brazil, eight radio stations and a news agency signaled a shift from government [Lula]" . Departing from his previous timidity in facing the media oligarchy, which suffered after the bombing to prevent the reelection of President in 2006, the government Would I be wanting to distance themselves from these "allies" of yesteryear who are constantly trying to make holes in the hull of your barco.Um of the most interesting chapters of the book is the IV, "De Vargas to Lula , stories press manipulation" in which you see the oligarchic power of the media to continuously expand its reach and possibility of political manipulation through new technologies as they arise, until the culmination of a concerted attempt in different vehicles to reverse the expected reelection of President in 2006, denounced maneuver, as pointed out by Professor A. Venício Lima in the book "The media in elections 2006 "(New York: Perseus Abramo Foundation, 2007. Page 17), the first letter in this major, with reports from Bia Barbosa, and the sequence of the materials Raimundo Pereira in Carta Capital.
In the preface of" The dictatorship of media, "says Professor Lee that" a major obstacle to the democratization of media has been the historical difficulty that most of the population try to understand the media as a power and communication as a right .
The power of great media in the contemporary world has been characterized precisely because she is so intertwined in the social environment that can 'Go unnoticed', naturalized, as if there were. " other words, the mainstream media disguises himself as "transparent" is in the intention to report information on an "objective", "neutral", in terms of representing the "public interest." To this I add another chameleon character , which is the stubborn inability to see the information as a commodity produced, capable of adding other, through advertising, to induce the consumption of still others, and to add services and / or favors in the form of handouts from the state to itself same. The general public, and not left differ in particular, can actually have a perception of media outlets - newspaper or magazine in individual paper, television or electronic apparatus (the apparatus of production, transmission and reception, etc.). as goods, but not the actual information. course it is very difficult because the information is not an "object", it is rather a stream contained in small particles, are the letters or forms printing, words and styles of digitized audio-visual transmission, etc.. But its production, circulation and consumption relate to the rules a peculiar market, yet market, where producers want to appear to be always serving the interests of consumers, and not of their own. More or less as in car production, soap or gum. This creates a peculiar fetishism of the commodity information, she shines as if life itself, was a value in itself and not return to such an extent that the absence of the object-newspaper, for example, can provoke a withdrawal (whether esteemed newspaper, detested, despised or all at once) so severe in the reader about the lack of a drug addict for it. Merchandise well-hidden information to their own nature merchandise, from the idea that she has only one use-value, being a "reproduction" of an authoritative "reality" even when this is only the opinion columnists individuals, as in the mainstream media they often present themselves speaking for semantic vector (more simply subjects / objects) abstract, as "the voter," "consumers," the reader ", and increasingly rarely " the citizen ", that word was sent to the bottom of gaveta.O Altamiro book is interesting reading and obviously interested. I have only one critical observation of nature (After all, this is also the office of the reviewer), he often refers to America as "the evil empire." It is clear that the expression has a sense of ironic gloss the phrase "axis of evil", as embodied in the Bush administration in relation to North Korea, Iran and Iraq. But its repeated repetition gives forum concept, and so ambiguously in the air makes the suggestion (certainly unintentional) that there might be an "empire of good." Finally, it also leaves open a question. The union's strategic interests of oligarchic media in Brazil over their competition on a daily basis, is increasingly strong, close and clear. However, despite numerous forums, meetings, declarations, the Left and their media alternatives are even further - as always been historically - in front of coordinating joint action and synergy. This is another issue which, although not explicitly on the agenda of the Conference I will determine your results as it is forward or stagnate.
The author points out that the last "boldest initiative in this field [public broadcasting] was in the government of Getulio Vargas to the creation of the National Radio, which had a significant audience." It also emphasizes that the creation of Brazil Communications Company (EBC), "which manages the TV Brazil, eight radio stations and a news agency signaled a shift from government [Lula]" . Departing from his previous timidity in facing the media oligarchy, which suffered after the bombing to prevent the reelection of President in 2006, the government Would I be wanting to distance themselves from these "allies" of yesteryear who are constantly trying to make holes in the hull of your barco.Um of the most interesting chapters of the book is the IV, "De Vargas to Lula , stories press manipulation" in which you see the oligarchic power of the media to continuously expand its reach and possibility of political manipulation through new technologies as they arise, until the culmination of a concerted attempt in different vehicles to reverse the expected reelection of President in 2006, denounced maneuver, as pointed out by Professor A. Venício Lima in the book "The media in elections 2006 "(New York: Perseus Abramo Foundation, 2007. Page 17), the first letter in this major, with reports from Bia Barbosa, and the sequence of the materials Raimundo Pereira in Carta Capital.
In the preface of" The dictatorship of media, "says Professor Lee that" a major obstacle to the democratization of media has been the historical difficulty that most of the population try to understand the media as a power and communication as a right .
The power of great media in the contemporary world has been characterized precisely because she is so intertwined in the social environment that can 'Go unnoticed', naturalized, as if there were. " other words, the mainstream media disguises himself as "transparent" is in the intention to report information on an "objective", "neutral", in terms of representing the "public interest." To this I add another chameleon character , which is the stubborn inability to see the information as a commodity produced, capable of adding other, through advertising, to induce the consumption of still others, and to add services and / or favors in the form of handouts from the state to itself same. The general public, and not left differ in particular, can actually have a perception of media outlets - newspaper or magazine in individual paper, television or electronic apparatus (the apparatus of production, transmission and reception, etc.). as goods, but not the actual information. course it is very difficult because the information is not an "object", it is rather a stream contained in small particles, are the letters or forms printing, words and styles of digitized audio-visual transmission, etc.. But its production, circulation and consumption relate to the rules a peculiar market, yet market, where producers want to appear to be always serving the interests of consumers, and not of their own. More or less as in car production, soap or gum. This creates a peculiar fetishism of the commodity information, she shines as if life itself, was a value in itself and not return to such an extent that the absence of the object-newspaper, for example, can provoke a withdrawal (whether esteemed newspaper, detested, despised or all at once) so severe in the reader about the lack of a drug addict for it. Merchandise well-hidden information to their own nature merchandise, from the idea that she has only one use-value, being a "reproduction" of an authoritative "reality" even when this is only the opinion columnists individuals, as in the mainstream media they often present themselves speaking for semantic vector (more simply subjects / objects) abstract, as "the voter," "consumers," the reader ", and increasingly rarely " the citizen ", that word was sent to the bottom of gaveta.O Altamiro book is interesting reading and obviously interested. I have only one critical observation of nature (After all, this is also the office of the reviewer), he often refers to America as "the evil empire." It is clear that the expression has a sense of ironic gloss the phrase "axis of evil", as embodied in the Bush administration in relation to North Korea, Iran and Iraq. But its repeated repetition gives forum concept, and so ambiguously in the air makes the suggestion (certainly unintentional) that there might be an "empire of good." Finally, it also leaves open a question. The union's strategic interests of oligarchic media in Brazil over their competition on a daily basis, is increasingly strong, close and clear. However, despite numerous forums, meetings, declarations, the Left and their media alternatives are even further - as always been historically - in front of coordinating joint action and synergy. This is another issue which, although not explicitly on the agenda of the Conference I will determine your results as it is forward or stagnate.
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